Key takeaway: Proofread and personalize your text messages to exude trust and professionalism. Package delivery not related to your business.Winning a contest not related to your business.
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Avoid sending texts relating to the following topics, which your customers may confuse with spam: Free money Consumers may also interpret text messages as spam if they are impersonal with simple greetings, create a sense of urgency or provide an offer that is too good to be true.
Text messages can appear as spam if they are filled with typos or grammatical errors. Key takeaway: Always get consent from the customer before sending any text message marketing. It is illegal to promote the following business categories via text message in any capacity: Requesting that customers double opt in to text messages can cover the consent requirement and ensure open communication between your business and your customers. If you have an established relationship with a consumer, you could obtain that customer’s consent to send transactional text messages, such as company updates, appointment reminders and payments. To send text messages to customers, you must get their consent. Recipients could risk a data breach by engaging with these messages. The more malicious type of spam texts come in the form of phishing or “smishing.” These text messages are attempts to collect a customer’s data by posing as a business, friend or family member. In common business practices, spam text messaging includes texting company marketing without the consumer’s consent, sending multiple texts at one time, using group texts and employing multiple forms of communication for the same call to action (CTA) – for example, calling or emailing a customer and then sending a text with the same information. Spam texts include several types of junk mail, either designed to sell customers unwanted products or to steal their data, passwords and personal information. Follow these best practices for implementing an effective text message marketing campaign that doesn’t spam your audience. If you want your customers to be engaged, they cannot interpret your text messages as spam. However, text message marketing also comes with some risks, and it’s important to follow texting etiquette to avoid tarnishing your business’s reputation. Also called SMS marketing, MMS marketing or text message marketing, this method of casual communication has better engagement rates than other channels, including email and social media: On average, it takes a person less than two minutes to respond to a text, compared with nearly two hours for email, according to Campaign Monitor.
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